Meta Ads Pricing
Meta Ads Management Pricing
Flat monthly management fee for Facebook and Instagram advertising. Ad spend is paid directly to Meta - never through us. Covers all Meta placements at the Dominate tier.
Quick Answer
Meta Ads management starts at ₹15,000/month (Spark plan, covers up to ₹75,000 ad spend). Amplify is ₹35,000/month and Dominate is ₹70,000/month. Above your tier threshold, a 12% performance fee applies to excess spend only.
Meta Ads Management
Monthly flat fee covers ad spend up to your tier threshold. Above that, a 12% performance fee applies (10% at Dominate). Ad spend paid directly to Meta. 3-month minimum.
Spark
For businesses starting with Facebook and Instagram Ads
/month
Ad Spend Coverage
Flat fee covers ₹75,000/month
+ 12% on spend above threshold
- Facebook + Instagram campaigns (up to 2)
- Core audience targeting
- Meta Pixel setup
- Basic creative brief guidance
- Monthly performance report
- Custom + Lookalike audiences
- Retargeting campaigns
- A/B creative + audience testing
- Conversions API (CAPI)
- Catalogue / Dynamic product ads
- Dedicated account manager
What's included
Scope: Up to 2 campaigns, core audience targeting, Facebook + Instagram placements
Timeline: Campaigns live by end of week 1, first review in week 3
Deliverables:
- Audience research and targeting setup
- Campaign and ad set structure
- Meta Pixel installation and verification
- Basic creative brief guidance
- Monthly performance report
- Email support
Best for: Businesses launching on Facebook and Instagram for the first time
Amplify
For businesses scaling leads and sales on Meta
/month
Ad Spend Coverage
Flat fee covers ₹1,50,000/month
+ 12% on spend above threshold
- Facebook + Instagram + Messenger (up to 6 campaigns)
- Custom + Lookalike audiences
- Retargeting campaigns
- A/B creative + audience testing
- Meta Pixel + Conversions API (CAPI)
- Conversion event optimisation
- Bi-weekly performance report
- Dedicated account manager
- Catalogue / Dynamic product ads
- Full-funnel strategy (TOFU-MOFU-BOFU)
- Offline event tracking
What's included
Scope: Up to 6 campaigns, custom + lookalike audiences, full retargeting setup
Timeline: Full setup in week 1, bi-weekly optimisation cadence
Deliverables:
- Full-funnel campaign structure setup
- Custom + lookalike audience creation
- Meta Pixel + Conversions API (CAPI) installation
- Retargeting campaign setup
- A/B creative and audience testing framework
- Bi-weekly performance report
- Dedicated account manager
Best for: Businesses scaling leads and sales via paid social
Dominate
For aggressive full-funnel Meta advertising
/month
Ad Spend Coverage
Flat fee covers ₹3,00,000/month
+ 10% on spend above threshold
- All Meta placements - unlimited campaigns
- Full-funnel strategy (TOFU-MOFU-BOFU)
- Catalogue + Dynamic product ads
- Advanced retargeting sequences
- Meta Pixel + CAPI + Offline events
- Creative direction + copy review
- A/B creative + audience testing
- Weekly performance review
- Dedicated account manager
- Landing page CRO consultation
What's included
Scope: All Meta placements, unlimited campaigns, full-funnel TOFU-MOFU-BOFU strategy
Timeline: Full setup over weeks 1-2, weekly review cadence
Deliverables:
- All Meta placements including catalogue and dynamic product ads
- Full-funnel strategy and campaign architecture
- Meta Pixel + CAPI + Offline event tracking
- Creative direction and ad copy review
- A/B creative and audience testing
- Landing page CRO consultation
- Weekly performance review call
- Dedicated account manager
Best for: E-commerce brands and high-volume lead-gen businesses
Running large-scale e-commerce?
High-volume lead-gen or e-commerce? Let's build a performance contract.
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Meta Ads Pricing - Frequently Asked Questions
Everything you need to know before choosing a plan.
How much does Facebook and Instagram Ads management cost in India?
What is included in Meta Ads management?
Do you manage Instagram Ads separately from Facebook?
What is the Conversions API (CAPI) and why does it matter?
Is there a minimum contract for Meta Ads?
What ad spend do I need to get started?
Do you create the ad creatives?
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